Saturday, September 10, 2011
SEO stands for search engine optimization. In simply, SEO is the science of customizing entire elements of your website to achieve the possible search engine ranking. It is also defines as to make for search engine friendly website to reach a higher position in search results. Using search engine guidelines, tweak the elements of your site that easily recognizable for robots and bots. Some of the criteria by which a search engine crawler determine high ranking on organic listing are:-
• Title tags
• Site content formatting
• Anchor text
• Site popularity
• Topical link
• Site language
• Site Maturity
Other than above, several hundred of other criteria that could also be examined before your site is ranked by search engine. By nature, many of the elements are likely to have some impact on your site ranking even when you do nothing to improve them. For some search engine, links are more important than site maturity and for other, links have little importance. Changing ranking algorithm is to make difficult for optimizers to execute the preplanned seo strategies.
Getting regular web traffic for improving conversion for business, they have to compel to hire a dedicated optimizer and marketers for promoting their sites. Still primary source of web traffic is search engines and it is necessary to monitor the ranking and site traffic regularly for asses the seo effectiveness. SEO is an ongoing process and have to monitor and change the strategies time to time as per the changes of ranking algorithm.
Unique SEO provides result oriented freelance seo services, internet marketing, social media marketing services, search engine submission, article submission and marketing, Directory submission and Forum posting services.
Saturday, September 3, 2011
In SEO, link building is an important activity to increase the link popularity for getting high ranking on SERP and also boost website’s online presence for quality traffic. There are many methods to start a link building campaign but still Link exchange with same theme based websites is more popular among webmasters and search engine optimizers. Generally, prefer emails to prospective link partners for exchanging links. Format of link exchanging email as :-
Subject : Request for Exchanging link with your site-(Site name)
1. Recently I visited your site, I believe it would be equally beneficial to exchange links. My website, (site name) provides (write your website services and product for sale).
2. Link sharing will save you time and effort and you will reap the rewards over time. This act not only help to get more traffic to our sites but also get a boost in search engine rankings. A link to your site has already been placed on our site at (URL of the page). It would be appreciated with you would reciprocate with a link back to our site as well.
My site link details are given below:-
Unique SEO provides result oriented freelance < a href=" http://www.unique-seo-services.com/seo-services.html">seo services, internet marketing, social media marketing services, search engine submission, article submission and marketing, Directory submission and Forum posting services.
If you are interested, send email to (your email id here) and mention:-
(a) URL of your site
(b) Link details of your site with short description
Please let me know if you have any further queries.
You can use the above template for your emails to your link partners for sharing links.
Friday, September 2, 2011
Onpage optimization is a primary task for optimizers to edit/update the web page to make website search engine friendly. Due to online business competition, finding right keywords for website is a very tough task for search engine optimizers. After finding a handful of keywords, another issue is to place keywords in various elements of website for achieve high ranking on primary search engines. In on page optimizations, for making highly visible and successful website, ensure to include keywords on following places:-
(a) Title. Use starting with first or second word in the title.
Title tag - “Unique SEO services – Provides Freelance SEO services “
(b) Headings. Use a style sheet(CSS file) to control the size of heading text to make it blend in better.
H1 : Page topic as “Freelance SEO services”
H2 : Main Topic as “Onpage SEO services”
H3 : Sub Topic as “Off page SEO services”
H4 : Sub Topic “Search Engine submission services”
(c) First paragraph of page. Include keywords in content also format the keywords as mentioned below:-
(i) bold “seo services” as keyword
(ii) italic “freelance seo”
(iii) Strong - Strongly emphasized - use strong tag
(iv) em - Emphasis Use em tag
(d) Link (anchor ) text. A clickable portion of text displayed for a link. Using of proper anchor text helps to achieve a much higher search engine ranking. Use your keyword as an anchor text.
(e) Last paragraph of page: Include keyword in last paragraph of the body.
(f) Drop-down boxes: Include Keywords in options
(g) URLs: Keyword in URLs
(h) Folder and file names: keywords/keywords.html. keep keyword also an image name (social media.gif)
(j) Image ALT text : img src=” “ alt=”keywords” alt=”social media”
(k) Link Title attribute text : a href=”” title=”keywords”> ( displays in IE only)
(l) Meta Tags. Include keywords in keyword and description tag of your web site.
meta name="Description" content=”include keywords here"
meta name="Keywords" content="only add important 5 keywords”
Monday, August 22, 2011
Keyword is a general term that defines the main topic of the web page. Search engine looks for words on a website that match searched for terms. In organic SEO, keywords are the king to make website visible on SERP of search engines which also helps to increase the web traffic to your website. Relevant keywords optimized website not only invites new visitors to your site but also make your online business successful.
In SEO, initial process is to find effective, popular and right keywords to your website for improving sites ranking on SERP of primary search engines. Theme based keywords easily noticeable for spiders and bots while crawling for further indexing by search engines. Otherwise site unnoticeable from online audiences world widely. SEO experts work hard to research for finding relevant keywords for their clients’ sites. Basically keyword tells the essence of the website. There are so many free online keyword search tools that can help to choose appropriate keywords. Sometimes, your own brain storming lists of words also helps to find keywords for your site. Exact and great keywords optimized website always easily get noticed by search engines and top ranked on search engine result page.
Keyword research is the core of any SEO campaign and it is vitally very important when launching business portal. Research, analysis and choosing theme based words should be done very carefully. Well optimized site highly visible for SE’ and also become popular among large number of online audiences in entire world. Always online promoters take care to optimize their web site intelligently but forget to make the site user friendly. It is also very important that always design website more user friendly than search engine friendly. While selecting keywords, focus on relevant but not over used and words that are very specific that targeted to your site.
Placement in different elements of website is also most important in SEO process. There are 1000 of criteria that could also be checked by search engines. Usually search engine spiders use title tag as the main source for determining the site topic. That’s why, while optimizing, place primary keyword in title and also set it beginning word of the title. The same way place in Meta tags, Headers, Alt attributes, Anchor texts, body contents, URLs and file names. Inline links in your web content is a good idea to improve the internal link popularity. During on page SEO process, over optimization also considered as black hat SEO technique and chance to debar from search results by search engines. Therefore, avoid Google bombing, stuffing, hidden pages etc.
In site optimization, always keep in mind that keyword is a major component that makes your online popularity and helps to fulfill your business goal. Select only medium competitive words that yield good results. Placement of these words in major elements and footer links increase the SE weightage for ranking. As a search engine optimizer, to get ranking organically it is good to follow search engines’ webmaster guidelines for achieving organic SEO results as per predefined SEO Plan.
Sajith Anandan is a freelancer SEO. I provide result oriented freelance seo services, internet marketing, social media marketing services, search engine submission, article submission and marketing, Directory submission and Forum posting services.
Wednesday, May 4, 2011
If webmasters are to be believed, Google analytics has transformed the way in which websites were acknowledged for their functioning in SEO firms and web designing companies. With this innovative tool, tracking of the online businesses and their overall activities was made simple. In more technical terms, you may understand it as a tool that allows business owners to evaluate the web traffic to the website.
Google analytics offers an option called Goals that sets up an information repository that depicts the explanation about the various activities regarding your website’s online status. One thing that makes analytics highly prominent among the internet marketing professionals is the ability of determination that it offers to the owners in order to put a glance on the website’s activities. Thus if you run many websites, setting up many goals with the Google analytics is the best thing that you can do.
Being an interactive tool for the business owners, analytics helps to track information about the visitor activity on the website. During a deliberate SEO campaign the major help that analytics perform is to track the keyword performance of the phrases you use as the key terms. Beyond this advantage, a number of other keen benefits also add glitter to this tool. Let’s count on some one by one. This tool is offered free of cost yet offers more utilities and features as compare to its other counterparts.
Not even it helps you to conceive a core set of important keywords for the campaign but also enables you to analyze the potential keywords that are usually being used to explore your website. During the process of the initial search engine optimization campaigns keywords do offer a comprehensive addition in form of enhanced organic listings. With Google analytics you will also be able to identify the source of the pages and associated links that are frequently visited by the visitors. You may also end up with the enhanced strategies to find more crucial methods to create huge traffic to your websites.
These analytic reports will enable you to tune up the functionality and other vital aspects of your search engine optimization campaign. If you work with a comprehensive analytic mechanism for your marketing campaign, it will certainly deliver you more quality traffic, sales prospect in long run. Google analytics helps professionals to collect relevant data traffic from MSN and Yahoo in order to strengthen the prospects on the search engine platform.
Every marketing campaign on the Internet that you make could easily be tracked, planned and implemented by the Google analytics in order to calculate the ROI of a particular campaign. Google analytics offers an option called Goals that sets up an information repository that depicts the explanation about the various activities regarding your website’s online status. With Google analytics you will also be able to identify the source of the pages and associated links that are frequently visited by the visitors.